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The programs and services below are available to every Health Mart pharmacy—with no
additional fees.
MANAGED CARE
Health Mart Managed Care Network
- Third-party contracting, leveraging the strength of a 3,000+ pharmacy network
- Representation in more than 9,000 plans with more than 60 pharmacy benefit managers
- Contract review and advice
Claims-Management Services
- Online claim reconciliation with exception reporting
- Reimbursement via five weekly electronic funds transfers
Branding
Store Signage & Décor
- Exterior and interior signage, aisle markers, and wall graphics feature Health Mart brand identity
- Step-by-step guide for introducing new décor and brand identity to
existing customers
- Choice of elements and sizes adapts to any physical layout
- Professional design consultation available
- Standards to ensure consistent brand image
- Décor allowance available through March of 2007
Advertising Templates & Tools
- National TV and radio advertising campaign
- Professionally produced templates and tools for newspaper ads, local wellness events, posters, and more (See Branding and Customer
Outreach for a fee-for-service media placement options)
Consumer Marketing Resources
- Monthly wellness columns for publications in community newsletters and local papers
- Online patient education in English and Spanish, including more than
5,000 monographs on disease states, OTC, and prescription drugs
- In-store and on-hold music and messaging to reinforce identity as a Health Mart pharmacy
- Free HealthSmart and Medizine magazines to reinforce wellness focus
IN-STORE EXECUTION
FrontEdge® Merchandiser
- Category planograms optimize product mix for any shelf configuration
- Pricing program helps stores set and maintain margins
- Movement reports on recent OTC purchases
Store Merchandising Consultation
- On-site evaluation and recommendations on layout, traffic flow, signage and product placement
Sunmark® Private Brand
- Health Mart discounts averaging 10% on more than 300 products
- National-brand quality, consumer-value pricing
- Almost 1,000 OTC, HBC, and healthy living products
- New item autoships deliver latest products fast
Operations Manual
- Clear, concise policies and procedures for Rx dispensing, HIPAA compliance, recordkeeping, inventory control, security, and safety
- Includes frequently used forms
- Meets the procedural and quality assurance requirements of many state pharmacy boards and contracting organizations
Business Planning Analysis
- Annual Market Demographic Survey
New Store Opening Guide
- Easy-to-use guide outlining the multiple steps and decisions required in opening or acquiring an independent pharmacy
COMMUNITY
Health Mart Ambassadors program
- Regional meetings to share best practices with other members and educate prospective franchisees
Continuing Education
- Courses on today's leading business and clinical topics
Coordinated advocacy
- Stronger partnerships with policy makers and industry associations
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From managed care and branding, to in-store execution programs and community
advocacy, Health Mart helps you compete more effectively as an independent pharmacy.
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